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  <author>Jeanine Hays</author>
  <body-html>&lt;div class=&quot;what-we-believe&quot;&gt;
&lt;h1 class=&quot;title&quot;&gt;We Believe...&lt;/h1&gt;
&lt;div class=&quot;quotes center cycle&quot;&gt;
&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That home should be a personal reflection of who you are.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That the most beautiful rooms tell a story.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In a new kind of luxury; in reveling in life&#8217;s simple pleasures.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That good design doesn&#8217;t have to sacrifice the environment.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That city girls can rock organic tees and natural hair while taking trips to the farmer&#8217;s market.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That country girls can love Philippe Starck Ghost Chairs and trips to New York Fashion Week.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That even a single life can have diversity.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In Sunday brunch, flea market adventures, and coming home to a space you love.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In designing a collection that you can believe in.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That no one should live synthetically.  That fabric should be 100% natural, organic as much as possible and that techniques that bring design to life should be environmentally friendly.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In sustainability.  Call it eco-chic, going green, environmentally friendly, we call it our mission to make the world modern, soulful and stylish.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In &#8220;waste not, want not&#8221;, and that things are more precious when they&#8217;re custom made and not stocked away in a warehouse.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In cultural reflection, ethnic-inspired prints, and embracing a global lifestyle.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt; 

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In creating change globally by acting locally, supporting vendors at home, and reducing our carbon footprint by working with businesses in our community.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That anyone can have modern soulful style.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;

&lt;div class=&quot;content left&quot;&gt;
&lt;h2&gt;What We Believe&lt;/h2&gt;
&lt;p&gt;AphroChic was created in 2009 as an embodiment of its mantra of modern soulful style.  Jeanine Hays, the company&#8217;s founder and creative director, bases her work on the belief that a synthesis of high-end design and ethnic culture can create a style that is reflective of the individual while still being of the highest quality and the latest fashion.  It is this belief, coupled with an unending dedication to environmental consciousness and sustainable design that gives AphroChic its unique blend of modern soulful style.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;sidebar right&quot;&gt;
&lt;h2&gt;What do you believe?&lt;/h2&gt;
&lt;p&gt;We've told you what we believe. Now it's your turn! We would love to hear what you think.&lt;/p&gt;

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&lt;div class=&quot;clear&quot;&gt;&lt;/div&gt;
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  <created-at type="datetime">2009-07-08T07:38:23-07:00</created-at>
  <handle>what-we-believe</handle>
  <id type="integer">3387782</id>
  <published-at type="datetime">2009-07-08T07:38:23-07:00</published-at>
  <shop-id type="integer">329792</shop-id>
  <template-suffix nil="true"></template-suffix>
  <title>What We Believe</title>
  <updated-at type="datetime">2009-09-28T07:38:23-07:00</updated-at>
  <body>&lt;notextile&gt;
&lt;div class=&quot;what-we-believe&quot;&gt;
&lt;h1 class=&quot;title&quot;&gt;We Believe...&lt;/h1&gt;
&lt;div class=&quot;quotes center cycle&quot;&gt;
&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That home should be a personal reflection of who you are.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That the most beautiful rooms tell a story.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In a new kind of luxury; in reveling in life&#8217;s simple pleasures.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That good design doesn&#8217;t have to sacrifice the environment.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That city girls can rock organic tees and natural hair while taking trips to the farmer&#8217;s market.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That country girls can love Philippe Starck Ghost Chairs and trips to New York Fashion Week.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That even a single life can have diversity.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In Sunday brunch, flea market adventures, and coming home to a space you love.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In designing a collection that you can believe in.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That no one should live synthetically.  That fabric should be 100% natural, organic as much as possible and that techniques that bring design to life should be environmentally friendly.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In sustainability.  Call it eco-chic, going green, environmentally friendly, we call it our mission to make the world modern, soulful and stylish.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In &#8220;waste not, want not&#8221;, and that things are more precious when they&#8217;re custom made and not stocked away in a warehouse.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In cultural reflection, ethnic-inspired prints, and embracing a global lifestyle.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt; 

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;In creating change globally by acting locally, supporting vendors at home, and reducing our carbon footprint by working with businesses in our community.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;

&lt;p class=&quot;quote&quot;&gt;&lt;span class=&quot;open quotation&quot;&gt;&amp;#8220;&lt;/span&gt;That anyone can have modern soulful style.&lt;span class=&quot;close quotation&quot;&gt;&amp;#8221;&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;

&lt;div class=&quot;content left&quot;&gt;
&lt;h2&gt;What We Believe&lt;/h2&gt;
&lt;p&gt;AphroChic was created in 2009 as an embodiment of its mantra of modern soulful style.  Jeanine Hays, the company&#8217;s founder and creative director, bases her work on the belief that a synthesis of high-end design and ethnic culture can create a style that is reflective of the individual while still being of the highest quality and the latest fashion.  It is this belief, coupled with an unending dedication to environmental consciousness and sustainable design that gives AphroChic its unique blend of modern soulful style.&lt;/p&gt;
&lt;/div&gt;
&lt;div class=&quot;sidebar right&quot;&gt;
&lt;h2&gt;What do you believe?&lt;/h2&gt;
&lt;p&gt;We've told you what we believe. Now it's your turn! We would love to hear what you think.&lt;/p&gt;

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