“That home should be a personal reflection of who you are.”
“That the most beautiful rooms tell a story.”
“In a new kind of luxury; in reveling in life’s simple pleasures.”
“That good design doesn’t have to sacrifice the environment.”
“That city girls can rock organic tees and natural hair while taking trips to the farmer’s market.”
“That country girls can love Philippe Starck Ghost Chairs and trips to New York Fashion Week.”
“That even a single life can have diversity.”
“In Sunday brunch, flea market adventures, and coming home to a space you love.”
“In designing a collection that you can believe in.”
“That no one should live synthetically. That fabric should be 100% natural, organic as much as possible and that techniques that bring design to life should be environmentally friendly.”
“In sustainability. Call it eco-chic, going green, environmentally friendly, we call it our mission to make the world modern, soulful and stylish.”
“In “waste not, want not”, and that things are more precious when they’re custom made and not stocked away in a warehouse.”
“In cultural reflection, ethnic-inspired prints, and embracing a global lifestyle.”
“In creating change globally by acting locally, supporting vendors at home, and reducing our carbon footprint by working with businesses in our community.”
“That anyone can have modern soulful style.”
AphroChic was created in 2009 as an embodiment of its mantra of modern soulful style. Jeanine Hays, the company’s founder and creative director, bases her work on the belief that a synthesis of high-end design and ethnic culture can create a style that is reflective of the individual while still being of the highest quality and the latest fashion. It is this belief, coupled with an unending dedication to environmental consciousness and sustainable design that gives AphroChic its unique blend of modern soulful style.
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